Web Page Text Critique

Web Page: GoodHome.com

GoodHome.com is a retailer of furniture and other home decor and has a web page designed to be artistically pleasing. Unfortunately, although it may succeed in being in some ways pleasing, it is done at the cost of legibility and navigability.

Text Color There is no consistency in text color throughout the sight. In places, light green and light gray are used for text. This is not too bad in some of the large titles, but for small text it is hard to read. In the section titled Decorating Studio, the following size, font, and colors are used;

This is hard to read

This is even worse

Organization On the first page of the site, the left side of the screen is dominated by a series of links. In addition to universally recognizable underlining, font size is greatly increased on link words. Also, the links appear in a right aligned column of phrases. In some phrases the link is in the beginning and in some the end, so none of the blown up font sizes line up, giving the page a very ransom note like appearance.

Capitalization Titles are mostly anti-aliased well, but it is interesting that there is almost no capitalization in titles or at the beginning of lines. This further increases the confusion in the list of phrases mentioned in 'Organization' and takes away from overall impact and readability. The footer link area is all capitalized, giving undo attention to things like "SHOPPING CART" while still happering readability by using all caps.

Color Layout Pastel writing on white background does not allow for easy readability but seems fairly balanced as laid out. Unfortunately, the right side of the first page shows a random product feature, many of which use a lot of high energy colors. The combination makes the high energy colors glare and the pastels look sick. The worst is one product feature with a child in a chair surrounded by other furniture including a screaming red cabinet. All the product features use large black text that is out of balance even when the products themselves are somewhat neutral.

Back to Welcome Critique of Project 30 Text Typeface Presentation

Text Color	There is no consistency in text color throughout the sight. In places, light green and light gray are used for text. This is not too bad in some of the large titles, but for small text it is hard to read. In the section titled Decorating Studio, the following size, font, and colors are used; This is hard to read This is even worse
Organization	On the first page of the site, the left side of the screen is dominated by a series of links. In addition to universally recognizable underlining, font size is greatly increased on link words. Also, the links appear in a right aligned column of phrases. In some phrases the link is in the beginning and in some the end, so none of the blown up font sizes line up, giving the page a very ransom note like appearance.
Capitalization	Titles are mostly anti-aliased well, but it is interesting that there is almost no capitalization in titles or at the beginning of lines. This further increases the confusion in the list of phrases mentioned in 'Organization' and takes away from overall impact and readability. The footer link area is all capitalized, giving undo attention to things like "SHOPPING CART" while still happering readability by using all caps.
Color Layout	Pastel writing on white background does not allow for easy readability but seems fairly balanced as laid out. Unfortunately, the right side of the first page shows a random product feature, many of which use a lot of high energy colors. The combination makes the high energy colors glare and the pastels look sick. The worst is one product feature with a child in a chair surrounded by other furniture including a screaming red cabinet. All the product features use large black text that is out of balance even when the products themselves are somewhat neutral.